Teaching Faculty I
Ms. Hand received her Master’s degree in Textiles, Merchandising, and Interiors from the University of Georgia. During that time, she worked as a research and teaching assistant for subjects and classes including textiles, social psychology of dress, and merchandising. Ms. Hand also assisted with the study abroad program in London and oversaw the travel, internships, and coursework of the TMI department’s undergraduate students. Her research interests and thesis topic included multi-channel buyer behavior, shopping intention, and brand loyalty.
In addition to her education, Ms. Hand has more than 10 years of retail industry experience. While working with the Gap Inc. subsidiary Banana Republic, she served as a Customer Experience Manager and developed her skills in merchandise presentation. She joined the department in 2016 to teach in the Macy’s Merchandising Lab where she could utilize her experience in visual merchandising and inventory analysis. She now teaches in visual merchandising and textiles.
- B.A., Business Administration, University of Florida
- M.S., Textiles, Merchandising, and Interiors, University of Georgia
Eundeok Kim, PhD
Dr. Kim's research areas are the textile and apparel industry and its forecasting, historical and cultural aspects of dress, aesthetics, and technological and creative aspects of design.
- The textile and apparel industry and its forecasting: Trend analysis and forecasting, mass customization, sustainability and social responsibility, and technology. Dr. Kim's previous research includes "The U.S. apparel industry: Futuring with undergraduate students in apparel majors," "Forecasting the U.S. fashion industry with industry professionals Part1: Materials and design," "Forecasting the U.S. fashion industry with industry professionals Part 2: Production and retailing," "Predicting consumers' intentions to purchase co-designed apparel products on a mass customized apparel internet shopping site," and "The influence of sustainability and social responsibility on fashion trends." A book "Fashion trends: Analysis and forecasting" for a book series "Understanding fashion" (Oxford, UK: Berg Publisher) is forthcoming (2011).
- Historical and cultural aspects of dress: 20th Century, cross-cultural studies, and postmodernism. Dr. Kim’s previous research includes “A qualitative assessment of feminism in U.S. women’s fashion of the 1970s,” “Western influences on young women’s fashion in South Korea in the 1970s,” “Fashion in context: Apparel styles worn by young women in the United States and South Korea in the 1970s,” and "Comparison of apparel fashions adopted by young women in the United States and South Korea in the 1980s," and "Postmodern fashion in the U.S. in the 1980s."
- Aesthetics: Design process, creativity, aesthetic preferences and experience, and influence of fine arts on fashion design. The previous research completed in this area includes “A study of minimal expression techniques depicted in modern fashion design” and “Comparison of minimalism in fine arts and fashion design.”
- Technological aspects of design: Digital apparel design and digital textile printing. The previous research includes "Digital apparel design process in conjunction with digital textile print technology," “Concepts in digital textile printing that affect the approach to textile design,” and “Design issues related to digital textile printing.”
- Creative design: Garment design and textile design. Dr. Kim's numerous designs were exhibited in international and national juried exhibitions including "Green future: The 21st century" and "Green breeze" created with digitally printed fabrics.
A 20 year retail veteran, Ann Langston is the Director of the Retail, Merchandising and Product Development Center. As the director, she manages the overall operations of the Center and works to provide a point of synergy between retailing and related industries, the faculty and the students of the Retail, Merchandising and Product Development (RMPD) Department. She works closely with current Center Members as well as networking with the retail industry to recruit new members.
In addition to hosting speakers and recruiters on campus, the Center sponsors annual events focused on professionally developing the RMPD students: The Scholarship Dinner where companies provide scholarships and networking opportunities for the RMPD students, The Retail Summit encompasses an intense and informative half day conference with lectures featuring insider perspectives on the future of retailing and product development, and The Retail Focus Panel which features FSU graduates with careers in the retail industry sharing their sage advice with the students. Previously, Director Langston was the Retail Sales Manager at the Tallahassee Democrat where she supervised a selling team responsible for planning advertising for small entrepreneurial businesses. Her retail background includes District Sales Manager positions for Victoria’s Secret and US Shoe Corporation and associate buyer for a chain of department stores. She is a proud graduate of Florida State University and a lifetime Nole.
B.S., Florida State University, 1978
Srikant Manchiraju, PhD
Dr. Srikant Manchiraju joined the RMPD department at Florida State University (FSU) in June 2015. Prior to joining FSU, he was a faculty member at Indiana University—Bloomington’s Apparel Merchandising and Interior Design department. Manchiraju holds a PhD degree in Apparel, Merchandising and Design from Iowa State University. Additionally, he holds a master’s degree in Fashion Apparel Studies from Philadelphia University.
Broadly speaking, Manchiraju’s research interests are related to marketing and psychology. To this end, his research works have been related to ethical consumption, hedonic consumption, materialism, happiness, and among others. His works have been published in various national and international journals and conference proceedings, which include Journal of Fashion Marketing Management, International Journal of Research in Interactive Marketing, International Textile and Apparel Association’s annual proceeding, and among others. Additionally, Manchiraju has written book chapters. He is listed as board of reviewers for various journals such as Management & Marketing and Fashion, Style, & Popular Culture. Manchiraju is affiliated with several professional organizations such as Association of Psychological Science, Society of Consumer Psychology, International Positive Psychology Association, International Textile and Apparel Association, and among others, to which he contributes his professional services on a regular basis.
Manchiraju is a recipient of several teaching and research awards. Currently, at FSU, he will be teaching omni-channel retailing and consumer behavior.
Karla McCormick, PhD
Dr. McCormick is a Florida State University graduate who received her degrees from the Retail, Merchandising, and Product Development department. She held various positions in the field of retail, including assistant store manager, visual display manager and stylist for designer Nicole Miller. She returned to Florida State University to attend graduate school. During graduate school she found her true passion, teaching and doing research in the area of consumer behavior, with a focus in endorsements and consumer purchasing behavior. Her teaching includes the Merchandise Presentation & Inventory Analysis course, where she not only updated the course but brought technology into it with the donation from Visual Retailing and their software Mockshop. This program allows students combine their creativity along with the industry standards that are taught in the course. She also has taught Quantitative Merchandise Management where students are taught industry math formulas that are used in both store management and by buyers. Her consumer behavior research helped strengthen the consumer behavior course which she updated and integrated technology into the class project. She also created the current Retail Promotion & Branding graduate course where the graduate students explores the role of brands in promotional advertising and in-store promotions in the fashion industry. She has also taught Merchandising Principles, Retail Buying and Retail Leadership & Ethics.
Dr. McCormick continues to do research in the area of endorsements; currently she received the First Year Assistant Professor grant in which she is creating and validating a scale to measure athletic star power. She has presented her research at several national conferences including ACRA, PCA, and NSGA. She plans to continue her research in the area of athletic endorsements and hopes the creation and validation of the scale of athletic star power will be used by both industry professionals and others in endorsement research. Dr. McCormick has also served on several departmental committees and currently is an Faculty Senate Alternate for The College of Human Sciences. She has also served as graduate coordinator and has directed independent research studies with several graduate students. She wants her students to understand, intellectually and emotionally, that the classes she teaches will prepare them for the real world, give them the competency and enthusiasm required to help them become successful in whatever area of merchandising they choose to pursue.
Meredith McQuerry, Ph.D.
Assistant Professor of Retail, Merchandising and Product Development
- Dr. McQuerry has research experience in the areas of clothing comfort physiology, functional design for personal protective equipment (PPE), product durability, wear life, and clothing care procedures. The majority of her work has been applied to firefighter protective clothing systems, using the functional design process to engineer a better performing garment for the wearer. Her research uses virtual modeling and human wear trials to assess the physiological impact of clothing on human performance during physical activity.
- B.S., Career and Technical Education, University of Kentucky
- B.S., Merchandising, Apparel and Textiles, University of Kentucky
- M.S., Textile Science, University of Kentucky
- Ph.D., Textile Technology Management, North Carolina State University
Roxanne Parker, PhD
Roxanne Parker is a former RMPD graduate who brings 20 years of retail industry experience, where she was a VP Store Manager for Macy’s Inc. During her 20 years with Macy’s Roxanne was known for her ability to increase sales, service and overall results in her stores, through developing and mentoring her people.
In 2013, Roxanne joined FSU as a Visiting Instructor, where she has used her industry knowledge and experience in the classroom. Her passion for the industry and desire to mentor and help students launch their careers is what brought her back to FSU.
As the Internship Director, Roxanne is responsible for managing and coordinating an established intern program that includes placing and supervising undergraduate RMPD interns. She will also continue as an instructor for undergraduate courses.
Jessica Clayton, PhD
Dr. Jessica Ridgway is an Assistant Professor in the Retail, Merchandising, and Product Development department at Florida State University. Prior to joining FSU, she was an Assistant Professor at Northern Illinois University (NIU) in the School of Family Consumer and Nutrition Sciences. She received each of her degrees from the Department of Textile and Apparel Management at the University of Missouri (Ph.D. – 2014, M.S. – 2011, and B.S. -2009).
Dr. Ridgway’s research is primarily focused on designing apparel with the use of technology such as body scanning and digital textile printing. More specifically, her research examines the interaction between clothing and the body while exploring how optical illusion garments can be used to change the visual perception of body shape. Dr. Ridgway has published her work in the International Journal of Fashion Design, Technology, and Education. Her work has also been recognized by the International Textile and Apparel Association (ITAA), and she was awarded the Alvanon Creative Design award in 2014. While at FSU, Dr. Ridgway will be teaching Introductory Textile Science, Global Sourcing, and Merchandise Presentation and Inventory Analysis.
Ms. Steed brings twenty five years of corporate VP merchandising expertise in Designer/Contemporary/Better Sportswear, Dresses, Juniors, Intimate and Footwear at Parisian/Saks Dept. Store Group, Macy’s, Inc. and Belk, Inc. At Belk, Inc. she managed sales of $325 million, doing business in 317 stores and 17 states. Ms. Steed was known as a results-oriented, decisive leader with proven success in strategic thinking. She demonstrated a strong track record of increasing sales, market share, and profitability. Her strength was always product development relative to both domestic and proprietary brands as that was key to drive sales volume and strong profit results. Ms. Steed’s experience includes international travel for trend forecasting to Paris, Florence and London with the corporate private brand development team. She also travelled to Hong Kong, Taiwan, and Korea for product development and sourcing strategies.
In her corporate experience, Ms. Steed mentored interns, executive trainees, assistant buyers and buyers to develop bench strength for the company while assisting in their career growth. “My teaching focus is to integrate course materials with real life business examples to provide a better understanding of the relativity and how this base knowledge will aid in critical thinking and application to the industry. My top priority is to advantage our students once they enter the business world.” Ms. Steed has also taught the RMPD International Program for summer 2013 and will be teaching again for the upcoming summer 2015 program.
Dr. Sherry Schofield comes to us from Kent State University, in Ohio, where she was the Associate Director of the Fashion School and taught courses in apparel design. Prior to that, she was on the faculty at Virginia Tech. Dr. Schofield is originally from Denver, Colorado. She received her undergraduate and master’s degree from North Dakota State University, and her Ph.D. from Iowa State University. Dr. Schofield’s research interests include a creative component as well as the more traditional research route. On the creative side, she designs wearable art pieces that are exhibited in runway shows and museum galleries. She was the co-curator of Entangled: Fiber to Felt to Fashion exhibit at Kent State University's Museum. Her research focuses on the effect of textiles and crafts in women’s lives.