Get to know Dr. Manchiraju
I am fundamentally interested in eliminating social injustices borne by adults in poverty (frequently members of racial and ethnic minority groups) that threaten families and enable disease and disability for everyone in those families. I do this by studying adults’ everyday work and family life, and how these experiences “get under the skin” to produce poor health for both parents and children.
B.S. Chemical Engineering, J. N. T. University
M.S. Fashion Apparel Studies, Philadelphia University
Ph.D. Department of Apparel, Events, and Hospitality Management, Iowa State University
Manchiraju, S., & Krizan, Z. (2015, in press). What’s materialism? Testing the two dominant perspectives in marketing literature. Management & Marketing.
Manchiraju, S., & Sadachar, A. (2014). Consumers’ personal values and ethical fashion consumption behavior. Journal of Fashion Marketing and Management, 18(3), 357-374.
Manchiraju, S., & Son, J. (2014). Materialistic (and unhappy?) adult now, economically deprived child then: How are felt formative economic deprivation, materialism, and wellbeing measures related? Journal of Business and Management Research, 5, 125-127.
Manchiraju, S. (2013). Materialism in consumer behavior and marketing: A review. Management & Marketing, 8(2), 329-352.
Son, J., Sadachar, A., Manchiraju, S., Fiore, A. M., & Niehm, L. N. (2012). Adoption of onlinecollaborative co-design, Journal of Research in Interactive Marketing, 6(3), 180-197.
AWARDS & HONORS
2015 Graduate Research Excellence Award, Iowa State University (ISU)
2015 Peer-Research Excellence Award, ISU
2013 Online Survey Master, Survey Gizmo
2013 Student Travel Award, Association of Psychological Science
2012 Peer-Teaching Award, ISU
2012 Wakonse Fellow, University of Missouri—Columbia
2012 Graduate Student Teaching Certificate, ISU
2012 Preparing Future Faculty (PFF) Scholar, ISU
2012 PFF Fellow, ISU
2012 PFF Associate, ISU
2009—2012 Academic Scholarship, ISU
2009 Helen-Easter Graduate Scholarship, ISU
2007—2008 Graduate Academic Scholarship, Philadelphia University
2006 Member, Phi Psi (Alpha Chapter)